How to Leverage Local Media for SEO Advantages: A Casual Guide

So, you’ve got a killer business, but your online presence isn’t quite hitting the mark? Maybe it’s time to ditch the global approach and get hyperlocal. This casual guide isn’t about rocket science—it’s about tapping into the power of your community’s media landscape to supercharge your SEO. Think of it as a friendly neighborhood network, but for search engines. We’ll show you how to build trust with Google (and your customers!), climb those local search rankings, and attract the right kind of traffic—people who are actually in your area and ready to buy. Get ready to become a local SEO rockstar without all the complicated jargon!

Brian Harnish headshot
Brian Harnish

Brian has been doing SEO since 1998. With a 26 year track record in SEO, Brian has the experience to take your SEO project to the next level. Having held many positions in SEO, from individual contributor to management, Brian has the skills needed to tackle any SEO task and keep your SEO project on track. From complete audits to content, editing, and technical skills, you will want to have Brian in your SEO team's corner.

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