How to Leverage If-Modified-Since for SEO: A Casual Guide to Faster Loading and Better Rankings

Let’s be honest, nobody likes waiting. Especially not when it comes to websites. In today’s fast-paced digital world, a slow-loading website is a surefire way to lose visitors – and potential customers. Google knows this, and they’ve made website speed a major ranking factor. That’s where If-Modified-Since comes in – your secret weapon for a speedier site and better search engine rankings. This casual guide will walk you through the what, why, and how of using If-Modified-Since, a little-known HTTP header that can drastically improve your website’s performance without requiring a complete site overhaul. We’ll cover simple implementations, troubleshoot common issues, and explore other ways to boost your speed, helping you get your site to load lightning fast and attract more visitors.

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Brian Harnish

Brian has been doing SEO since 1998. With a 26 year track record in SEO, Brian has the experience to take your SEO project to the next level. Having held many positions in SEO, from individual contributor to management, Brian has the skills needed to tackle any SEO task and keep your SEO project on track. From complete audits to content, editing, and technical skills, you will want to have Brian in your SEO team's corner.

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