So, you’re trying to boost your website’s ranking, right? You’ve probably heard about SEO (Search Engine Optimization) – all that keyword magic and content creation. But have you considered the surprisingly powerful partnership between SEO and AdTech? It’s not a case of ‘either/or,’ but rather a beautiful synergy where these two work together to supercharge your results. Think of it like this: SEO builds your long-term brand house, while AdTech adds targeted spotlights, guiding customers straight to your door. This guide will walk you through the surprisingly simple ways to leverage ad tech data to amplify your SEO, showing you how to choose the right tools and strategies for your business, no matter how big or small. We’ll even dispel some common myths about how these two approaches can somehow clash—they don’t. Instead, they’re a match made in heaven for increased website visibility and conversions. Get ready to unlock the secret to a truly winning online presence!
Key Insights: Supercharging Your Online Presence with SEO & AdTech
- SEO and AdTech are a powerful combination: They complement each other, not compete. AdTech provides valuable data to inform and accelerate your SEO strategy.
- Leverage AdTech data for keyword discovery: Use data from your ad campaigns to identify high-performing keywords, including valuable long-tail keywords, that often go unnoticed in traditional keyword research.
- Optimize your content strategically: Create high-quality, relevant content that aligns with your ad campaigns and resonates with your target audience. Use data analytics to guide your content strategy.
- Master technical SEO for optimal performance: Ensure your website loads quickly, is mobile-friendly, and uses structured data markup to enhance search engine understanding and visibility.
- Regular reporting and optimization are crucial: Continuously monitor your KPIs, adapt your budget based on performance data, and iterate your strategies for ongoing improvement and maximized ROI.
1. The Unexpected Synergy: AdTech and SEO – A Match Made in Heaven?
Okay, let’s get one thing straight: SEO and AdTech aren’t rivals battling for your website’s attention. In fact, they’re a dynamic duo, each enhancing the other’s strengths. Many people think of them as separate entities, but the truth is they complement each other beautifully. Think of SEO as your long-term brand-building strategy; it’s like constructing a solid foundation for your online presence. AdTech, on the other hand, is more like targeted spotlights, quickly driving traffic to your site. By combining the two, you create a powerful one-two punch that’s almost unbeatable.
One of the biggest misconceptions is that running paid ads somehow hurts your organic search ranking. Nope! This is a myth. In reality, successful ad campaigns can provide invaluable data that directly benefits your SEO efforts. We’re talking about insights into what keywords are working, what content resonates with your audience, and even what technical improvements can boost your site’s performance. The data you gather from your AdTech campaigns can illuminate hidden keyword opportunities and inform your content strategy, significantly improving your organic reach.
By using AdTech effectively, you can quickly test different ad copy variations and discover which ones generate the most engagement. This knowledge then helps you refine your website content and meta descriptions for better organic search results. Essentially, you use AdTech’s rapid results feedback loop to optimize and supercharge your SEO. It’s a smart way to accelerate your growth and maximize your marketing budget. Ready to dive into the specifics?
Beyond the Obvious: How AdTech Data Benefits SEO
Let’s face it, running ad campaigns isn’t just about immediate sales; it’s a goldmine of data that can seriously boost your SEO efforts. Think of it as getting a sneak peek into what your audience truly wants and how they’re searching for it. Your AdTech platform – whether it’s Google Ads or another platform – tracks a ton of information on how your ads perform. This data isn’t just about click-through rates; it’s a treasure trove of insights that can inform almost every aspect of your SEO strategy.
For instance, see which keywords are driving the most clicks and conversions in your ad campaigns? Those are your golden keywords. These high-performing keywords aren’t just great for paid ads; they’re also the perfect candidates to weave into your website content, meta descriptions, and title tags. You’re essentially leveraging the insights from your paid campaigns to guide your organic SEO strategy, accelerating your growth in both areas. It also helps you identify long-tail keywords—those longer, more specific phrases that often have less competition but high conversion rates.
But the benefits don’t stop at keywords. The data from your ad campaigns can also show you what kind of content resonates with your audience. Are they more interested in videos, blog posts, or infographics? Do certain types of headlines perform better? This information can inform your overall content strategy, making sure you’re creating the most relevant and engaging materials to attract organic traffic. And if certain landing pages consistently underperform in your ads, that’s a sign that you might need to improve their technical SEO – perhaps fix page speed or optimize mobile responsiveness.
SEO’s Secret Weapon: Leveraging AdTech for Keyword Discovery
Ever feel like you’re missing out on some killer keywords? Your AdTech data is your secret weapon for unearthing those hidden gems. While traditional keyword research tools are great, they often miss the nuances of how real people search. Your ad campaigns, however, give you a direct line to your target audience. By analyzing the keywords driving clicks and conversions in your paid ads, you discover terms and phrases your competitors might be overlooking—terms that your audience actually uses.
Think of it like this: your ad campaigns act as a real-time testing ground. You’re essentially paying to find out what works best, and that information isn’t limited to your own campaigns. You can also use your AdTech data to spy on your competitors. See what keywords they’re bidding on? Those are clues to terms that are working for them in the market, and often these terms are ripe for the picking when it comes to your own SEO strategy. Tools like SEMrush and Ahrefs can help you analyze competitor keywords and uncover opportunities you might otherwise miss, giving you a leg up in your organic search efforts.
Once you’ve identified these high-performing keywords from your own and competitor campaigns, integrate them strategically into your website content, meta descriptions, and title tags. This isn’t about blindly stuffing keywords; it’s about naturally incorporating relevant terms that people actually use to find businesses like yours. By combining the power of AdTech data with SEO best practices, you’ll greatly improve your site’s organic search ranking and discover a world of keyword opportunities that traditional keyword research alone wouldn’t uncover.
The Myth of Conflict: Addressing Common Concerns
Let’s bust a common myth: SEO and AdTech aren’t fighting for the same piece of the pie; they’re actually building a bigger, better pie together. Many people mistakenly believe that running paid ads somehow hurts their organic search ranking. This couldn’t be further from the truth! The idea that Google will penalize you for using paid advertising is simply a misconception.
In fact, a well-planned AdTech strategy often supports your SEO efforts. Think of it this way: your SEO strategy focuses on building a strong, sustainable foundation for your online presence – it’s about creating high-quality content, improving your website’s technical aspects, and earning trust with search engines. Your AdTech campaigns, meanwhile, provide rapid feedback and a shortcut to increased visibility and traffic. They help you validate your keyword choices, refine your messaging, and test various approaches, ultimately providing you with invaluable data to inform your SEO decisions.
The key is integration. When you combine both strategies intelligently, you create a powerful synergy. The data gathered from your ad campaigns (keyword performance, click-through rates, conversions) informs your SEO strategy, making it more efficient and effective. This data-driven approach allows you to focus on what truly works, improving your website’s performance and increasing your organic reach over time. Instead of competing, SEO and AdTech should be seen as complementary strategies, working in harmony to achieve your overall marketing goals.
2. Understanding Your AdTech Landscape: Which Tools Are Right for You?
The world of AdTech can feel like a jungle of platforms and tools, but don’t worry; it’s not as scary as it seems. The first thing to realize is that there’s no one-size-fits-all solution. The right tools for you will depend on your business goals, budget, and technical expertise. Are you a small business just starting out? A large enterprise with complex marketing needs? Your answer will heavily influence your choice of platform and tools.
For many businesses, starting with Google Ads is a smart move. It’s user-friendly, powerful, and deeply integrated with other Google services. Google Ads data is particularly valuable for informing your SEO strategy, giving you insights into what keywords are resonating with your audience and what kind of content is driving conversions. But Google Ads isn’t the only game in town. Consider platforms like Bing Ads if you’re targeting a different demographic, or explore social media advertising on platforms like Facebook, Instagram, or LinkedIn, depending on where your target audience spends their time online.
Beyond the major players, you might also explore programmatic advertising, which uses automated bidding and targeting to optimize your ad campaigns across various platforms. However, programmatic advertising often requires a more sophisticated technical understanding. As your business grows and your marketing strategy evolves, you can gradually integrate more tools and platforms into your AdTech stack. Remember, it’s about building a system that works for you, not trying to use every tool available. Start small, focus on what’s most relevant to your immediate goals, and gradually expand as you need more sophisticated features.
Google Ads & SEO: A Powerful Combination
Google Ads and SEO might seem like separate entities, but when used together, they become an incredibly powerful force. The beauty of this combination lies in the data-driven insights Google Ads provides, directly informing and enhancing your SEO strategy. Think of Google Ads as your real-time testing lab for SEO. It’s a place where you can experiment with keywords, ad copy, and landing pages and see immediate results, all without having to wait for the organic search rankings to update.
The keyword data from your Google Ads campaigns is particularly valuable. The search terms that are driving clicks and conversions in your paid campaigns are also likely to be the most effective keywords for your SEO strategy. This is a powerful shortcut to discovering what your target audience is actually searching for, eliminating guesswork and ensuring that your SEO efforts are focused on highly relevant terms. Don’t just look at the top-performing keywords, though; dig deeper into the search query reports to uncover long-tail keywords, which are longer, more specific search phrases that often have less competition but higher conversion rates. These are goldmines for SEO.
Beyond keywords, Google Ads helps you optimize your content and landing pages. By analyzing which ad variations perform best and which landing pages convert most effectively, you can improve your website content and design to align with what your audience is responding to. Essentially, you’re using paid advertising to inform your organic strategy, accelerating your progress and maximizing the efficiency of your marketing efforts. The data is there; use it to create a powerful synergy between your Google Ads and SEO initiatives.
Beyond Google: Exploring Other Ad Platforms
While Google Ads is a powerhouse, it’s not the only player in the AdTech game. Don’t limit yourself! Exploring other platforms can significantly expand your reach and provide valuable data insights that complement your SEO strategy. For example, Bing Ads, while smaller than Google Ads, taps into a different audience – a segment that might be overlooked if you focus solely on Google. Bing users often have different search behaviors and preferences, so running campaigns on Bing can reveal unique keyword opportunities and audience insights that aren’t apparent on Google.
Social media advertising is another crucial area. Platforms like Facebook, Instagram, and LinkedIn offer highly targeted advertising options, allowing you to reach specific demographics and interests based on factors like age, location, hobbies, and professional roles. Data from social media ads provides insights into audience engagement, content preferences, and what types of messaging resonate most strongly with your target groups. This information directly feeds into your content strategy, helping you create more relevant and engaging website content that attracts both paid and organic traffic.
Programmatic advertising, while more complex, offers another dimension of opportunity. This automated system allows you to buy ad space across various platforms and websites using AI-driven algorithms to optimize targeting and bidding. The wealth of data collected through programmatic advertising provides invaluable insights into broader audience behavior, allowing you to refine your targeting and messaging to maximize your ROI. Remember, diversification in your AdTech strategy is key. By using a mix of platforms, you get a holistic view of your audience and unlock a wealth of information that significantly enhances your SEO efforts.
Choosing the Right AdTech Stack for Your Business
Building your AdTech stack might seem daunting, but it doesn’t have to be. The key is to start small and scale gradually, focusing on tools that directly support your business goals and resources. If you’re a small business just starting out, you might not need a complex, multi-platform strategy. Focusing on one or two core platforms, like Google Ads and perhaps a social media platform relevant to your audience, might be perfectly sufficient. Start with the basics and master them before expanding your toolset. Don’t try to do everything at once; prioritize what delivers the biggest impact.
As your business grows, you can gradually add more sophisticated tools. Consider your budget and team’s technical capabilities. Do you have the resources to manage multiple platforms and complex data analysis? If not, starting with simpler tools and gradually adding complexity as your team grows and your understanding of data analysis improves is a smart approach. This prevents feeling overwhelmed and helps you stay focused on achieving specific marketing objectives.
Ultimately, your AdTech stack should be a seamless extension of your marketing strategy, providing valuable insights and streamlining your workflow. Don’t feel pressured to adopt every new tool that comes along; instead, focus on the tools that truly add value to your campaigns and directly contribute to achieving your business goals. Regularly review and optimize your AdTech stack, removing underperforming tools and integrating new ones as needed. It’s an iterative process, not a one-time decision.
3. Keyword Research: The Foundation of Successful AdTech and SEO
Keyword research isn’t just some optional extra; it’s the bedrock of successful AdTech and SEO. It’s how you connect with your target audience, ensuring your message reaches the right people at the right time. Effective keyword research involves more than just throwing in a few popular terms; it’s a strategic process that requires understanding your audience, your competitors, and the overall search landscape. Start by brainstorming a list of relevant terms related to your business and products or services. Think about the words your customers might use to find what you offer.
Connecting the Dots: Using Ad Data to Refine Keyword Strategy
Your AdTech campaigns are a goldmine of keyword data, offering a direct line to what your audience is actually searching for. Instead of guessing which keywords might work best for your SEO, you can leverage the real-world data from your paid campaigns. Look at your search query reports – these reports show you the exact search terms that triggered your ads. You’ll see which keywords are driving the most clicks and, even better, which are leading to conversions (sales, sign-ups, etc.). These high-performing keywords are your prime targets for SEO optimization.
Long-Tail Keywords: The Unsung Heroes of SEO and PPC
While short, general keywords (like “running shoes”) get a lot of attention, long-tail keywords are often the unsung heroes of SEO and PPC. These are longer, more specific phrases (like “best waterproof running shoes for women with wide feet”). They might seem less impactful at first glance, but they pack a powerful punch. Because they’re more specific, they attract a highly targeted audience who are further down the sales funnel and more likely to convert.
Negative Keywords: Protecting Your Budget and Improving ROI
Think of negative keywords as your ad campaign’s bouncers – they keep out the unwanted guests and protect your budget. These are words or phrases you don’t want to trigger your ads. By identifying and adding negative keywords, you prevent your ads from showing up for irrelevant searches, saving you money and improving your return on investment (ROI). For example, if you sell high-end running shoes, you might add negative keywords like “cheap,” “discount,” or “used.” This ensures your ads don’t show up for people looking for budget options.
4. Content is King (and Queen!): Creating SEO-Optimized Content that Converts
Content truly is king (and queen!), and it’s the lifeblood of both your SEO and AdTech strategies. High-quality, relevant content is what attracts and engages your audience, driving organic traffic and boosting conversions. Think about your ideal customer: what kind of information are they searching for? What are their pain points? What kind of content will resonate with them and provide value? Creating content that directly addresses their needs and questions is key to success.
Matching Content to Ad Campaigns: Synergy at Its Best
Don’t let your ad campaigns and website content exist in separate silos. The real magic happens when you create a seamless, integrated experience. Your ad campaigns should act as a bridge, driving traffic to relevant, high-quality content on your website. Imagine someone clicks on your ad promising a guide to “Choosing the Best Running Shoes.” They shouldn’t land on a generic homepage; instead, they should land directly on a detailed, comprehensive blog post or landing page covering precisely that topic. This creates a consistent and positive user experience, significantly improving conversion rates.
Data-Driven Content Creation: Using Analytics to Guide Your Strategy
Stop guessing what your audience wants; let the data tell you! By analyzing data from your ad campaigns and organic search results, you gain invaluable insights into what resonates with your target audience. What keywords are driving the most traffic and conversions? What topics are people engaging with the most on your website? What kind of content is performing best on social media? Use this data to inform your content strategy, ensuring you’re creating the most relevant and engaging materials possible.
Content Optimization for Search Engines and Ads
On-page optimization is like giving search engines and your audience a clear roadmap to your content. It’s about making it easy for both to understand what your page is about and why it’s relevant. Start with your title tags – these are the headlines that appear in search engine results. Make them compelling and concise, incorporating relevant keywords naturally. Your meta descriptions are like mini-advertisements, summarizing your page’s content and enticing users to click. Craft them carefully, highlighting the key benefits and incorporating relevant keywords.
5. Technical SEO: The Unsung Hero of Search Engine Optimization
Think of technical SEO as the behind-the-scenes magic that makes your website shine. It’s all the technical stuff that search engines look at to determine how well your site is performing, and it directly impacts your rankings and visibility. While creating great content is crucial, if your site is slow, difficult to navigate, or not mobile-friendly, all your hard work might go unnoticed. Technical SEO is about ensuring your website is well-structured, easy for search engines to crawl and index, and provides a smooth user experience.
Website Speed Optimization: A Must for Both SEO & User Experience
In today’s fast-paced digital world, nobody wants to wait around for a website to load. A slow website is a frustrating website, and frustration leads to users bouncing away – and that’s bad news for both SEO and user experience. Search engines prioritize fast-loading websites, so a slow site can significantly impact your rankings. Google PageSpeed Insights is a fantastic free tool to check your website’s speed and identify areas for improvement. It provides actionable recommendations, such as optimizing images, minimizing HTTP requests, and enabling browser caching.
Mobile-First Indexing: Ensuring Your Site is Mobile-Friendly
With more people accessing the internet via smartphones than ever before, Google’s mobile-first indexing is no longer a suggestion; it’s essential. This means Google primarily uses the mobile version of your website to index and rank your pages. If your mobile site is slow, clunky, or difficult to navigate, your rankings will suffer. Make sure your mobile site is a top priority, ensuring it’s as fast, user-friendly, and well-optimized as your desktop site. Responsive design is your friend here, meaning your site adapts seamlessly to different screen sizes.
Structured Data Markup: Helping Search Engines Understand Your Content
Search engines are getting smarter, but they still need a little help understanding the context of your content. That’s where structured data markup comes in. Think of it as adding extra metadata to your web pages, providing search engines with clear, concise information about what your content is all about. Using schema.org vocabulary, you can add structured data in the form of code snippets to your website, clarifying the type of content on each page (e.g., a product, an article, a recipe). This helps search engines understand your content better, which can lead to richer snippets in search results (like star ratings for products or images for recipes).
6. Tracking and Analyzing Your Results: Measuring Success
All the hard work you’ve put into your SEO and AdTech strategies is meaningless without proper tracking and analysis. You need a clear way to measure your progress, identify what’s working, and pinpoint areas for improvement. Think of it like this: you wouldn’t run a marathon without checking your pace and distance, right? The same applies to your online marketing efforts. Regularly monitoring key metrics is vital for making data-driven decisions and optimizing your campaigns.
Combining AdTech and SEO Analytics: A Holistic View of Performance
Looking at your SEO and AdTech data in isolation is like trying to understand a puzzle with only half the pieces. To get a truly comprehensive view of your online performance, you need to integrate the data from both. Think of it as creating a single, unified dashboard that shows both your organic and paid traffic sources, revealing the complete picture of your website’s performance. By combining these data streams, you gain a much clearer understanding of your audience’s behavior, which keywords are driving the most conversions, and which channels are delivering the best ROI.
Key Metrics to Track: Identifying Success and Areas for Improvement
Tracking the right metrics is crucial for understanding your progress and identifying areas for improvement. Don’t get bogged down in a sea of data; focus on the key performance indicators (KPIs) that truly matter for your business. For both your SEO and AdTech campaigns, closely monitor your click-through rates (CTR). A high CTR indicates your ads and content are engaging and relevant. Conversion rates are equally vital – they tell you how effectively your campaigns are driving desired actions, such as purchases, sign-ups, or contact form submissions. A low conversion rate might point to issues with your landing pages or calls to action.
Regular Reporting and Optimization: Iterating for Better Results
Your SEO and AdTech strategies shouldn’t be set-it-and-forget-it endeavors. Regular reporting and optimization are crucial for ensuring your campaigns remain effective and adapt to the ever-changing digital landscape. Establish a consistent reporting schedule – perhaps weekly or monthly – to review your key performance indicators (KPIs) and identify trends. This allows you to catch potential problems early and make adjustments before they significantly impact your results. Don’t just look at the numbers; analyze the data to understand why certain metrics are performing well or poorly.
7. Budget Allocation: Balancing SEO and AdTech Investment
Budget allocation is a crucial aspect of any successful marketing strategy. You need a plan to distribute your resources effectively between SEO and AdTech, ensuring you’re maximizing your return on investment (ROI). There’s no magic ratio; the ideal split depends on various factors, including your business goals, industry, and target audience. Some businesses might prioritize AdTech for rapid results, while others focus more on long-term SEO strategies to build brand authority.
Strategic Budget Allocation: Maximizing ROI Across Channels
Strategic budget allocation isn’t about arbitrarily dividing your resources; it’s about maximizing your return on investment (ROI) across all channels. Think of it as investing wisely, not just spending. Start by defining your key performance indicators (KPIs). What are your primary goals? Are you focused on brand awareness, lead generation, or direct sales? Your KPIs will guide your budget allocation. If brand awareness is paramount, you might allocate more resources to SEO, which builds long-term brand authority. If you need quick results, AdTech campaigns might be a more effective short-term strategy.
Measuring ROI for Both Organic and Paid Traffic
Measuring the return on investment (ROI) for both your SEO and AdTech efforts is crucial for demonstrating the value of your marketing strategies and justifying future investments. While AdTech campaigns offer more immediate and easily quantifiable results, measuring SEO ROI requires a longer-term perspective. For AdTech, you can directly track conversions and calculate your cost per acquisition (CPA). This clearly shows how much each customer acquisition costs. For SEO, the ROI is often less direct, but you can still measure it by tracking organic traffic, keyword rankings, and the resulting increase in sales or leads.
Adapting Your Budget Based on Performance Data
Your marketing budget shouldn’t be static; it should be a dynamic entity that adapts based on performance data. Regularly review your key performance indicators (KPIs) for both your SEO and AdTech campaigns. If a particular AdTech campaign is consistently underperforming, consider reallocating those funds to a more effective channel. Perhaps your SEO efforts are showing promising results, indicating an opportunity to increase investment in that area to accelerate growth. Conversely, if a specific SEO tactic isn’t delivering as expected, you might shift some resources to AdTech to compensate.
Is it really necessary to use both SEO and AdTech? Can’t I just focus on one?
While you can focus on just one, combining SEO and AdTech creates a powerful synergy. SEO builds a strong foundation for long-term growth, while AdTech provides immediate visibility and valuable data to inform your SEO strategy. Using both maximizes your reach and ROI.
How much should I allocate to SEO vs. AdTech in my budget?
There’s no magic ratio. The ideal split depends on your business goals, industry, and target audience. Start by defining your KPIs and allocate resources based on which channels are most likely to achieve those goals. Regularly review and adjust your allocation based on performance data.
What if my AdTech campaigns aren’t performing well? What should I do?
Analyze your campaign data to understand why they’re underperforming. Are your keywords relevant? Is your targeting accurate? Is your ad copy compelling? Make adjustments based on your findings. Consider A/B testing different ad variations and landing pages. If the problem persists, consider reallocating your budget to other more effective channels.
How do I measure the ROI of my SEO efforts?
Measuring SEO ROI is more challenging than AdTech, but it’s still possible. Track metrics like organic traffic, keyword rankings, and website conversions over time. While it takes longer to see results, the long-term benefits of strong SEO are significant.
What are some free or low-cost tools I can use for keyword research?
Google Keyword Planner is a free tool to start with. While it doesn’t provide as much data as paid tools like SEMrush or Ahrefs, it’s a great starting point for brainstorming keywords and understanding search volume. You can also use free tools like Ubersuggest (limited free version).
How often should I review and adjust my SEO and AdTech strategies?
Regular review and adjustment are key. Aim for at least a monthly review of your KPIs to identify trends and make necessary adjustments. Your strategies should be dynamic and adapt to the ever-changing online landscape.
Can I use data from social media ads to inform my SEO strategy?
Absolutely! Social media ads provide valuable insights into audience preferences, content engagement, and preferred messaging. Use this data to refine your content strategy and create more relevant materials for your website, which benefits both organic and paid efforts.
Key Insights: Unlocking SEO Success Through AdTech Integration
| Insight Category | Key Insight | Actionable Takeaway | |—|—|—| | Synergy of SEO & AdTech | SEO and AdTech are complementary, not competing strategies. AdTech data significantly enhances SEO effectiveness. | Integrate data from both to optimize your overall marketing strategy. | | Keyword Research | AdTech data reveals high-performing keywords often missed by traditional methods. Long-tail keywords are powerful for both SEO and PPC. | Use AdTech data to identify and incorporate high-performing and long-tail keywords into your SEO and content strategy. Utilize negative keywords to refine targeting and improve ROI. | | Content Strategy | High-quality, relevant content is crucial. Align website content with ad campaigns for a seamless user experience. Use analytics to guide content creation. | Create data-driven content that resonates with your audience and complements your ad campaigns. Optimize content for both search engines and ads (title tags, meta descriptions, headers). | | Technical SEO | Technical SEO is critical for search engine ranking and user experience. Focus on website speed, mobile-friendliness, and structured data. | Implement technical SEO best practices to improve website performance and search engine visibility. Use tools like Google PageSpeed Insights and Google Search Central for optimization. | | Data Analysis & Budget Allocation | Track key metrics (CTR, conversion rates, organic traffic) to measure success and identify areas for improvement. Regularly review and adapt your budget based on performance data. | Establish a process for regular reporting and optimization. Dynamically allocate your budget between SEO and AdTech based on performance data to maximize ROI. |