Optimizing Images for SEO: A Comprehensive Guide

Let’s be honest, you’re probably thinking, “Image SEO? Is that really a thing?” Yes, it absolutely is! And if you’re not optimizing your images, you’re missing out on a huge chunk of potential traffic and ranking power. Think about it: people don’t just read text online – they look at pictures, videos, infographics…visuals are a key part of the online experience. Search engines like Google are getting smarter all the time at understanding the content of images. This means that optimizing your images isn’t just about making your website look good; it’s a vital part of your overall SEO strategy that directly impacts your search rankings. This comprehensive guide will walk you through everything you need to know, from choosing the right file formats to implementing structured data. Get ready to level up your image SEO game and watch your website soar!

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Brian Harnish

Brian has been doing SEO since 1998. With a 26 year track record in SEO, Brian has the experience to take your SEO project to the next level. Having held many positions in SEO, from individual contributor to management, Brian has the skills needed to tackle any SEO task and keep your SEO project on track. From complete audits to content, editing, and technical skills, you will want to have Brian in your SEO team's corner.

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