The Importance of Local Citations in SEO: Boost Your Business Visibility

So, you’ve got a killer business, but nobody’s finding you online? That’s a problem, and it’s one that local citations can solve. Think of local citations as your business’s online reputation managers – they’re all those online listings you see on sites like Google My Business, Yelp, and industry-specific directories. These listings tell search engines all about your business – your name, address, phone number (that’s your NAP!), website, and even your hours. Getting your business listed in these places isn’t just about being found, it’s about boosting your credibility. A consistent and accurate presence across various platforms shows search engines you’re legit, and that can significantly improve your ranking in local search results. Basically, more citations = more visibility = more customers. This article will walk you through everything you need to know about building a rock-solid local citation strategy that’ll get your business noticed.

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Brian Harnish

Brian has been doing SEO since 1998. With a 26 year track record in SEO, Brian has the experience to take your SEO project to the next level. Having held many positions in SEO, from individual contributor to management, Brian has the skills needed to tackle any SEO task and keep your SEO project on track. From complete audits to content, editing, and technical skills, you will want to have Brian in your SEO team's corner.

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