How to Use Log File Analysis for SEO Insights: A Casual Guide

So, you’re trying to boost your website’s ranking in search results, huh? You’ve probably heard of SEO (Search Engine Optimization) and maybe even dabbled in keyword research and link building. But have you ever considered digging into the raw data that your website itself generates? I’m talking about your website’s log files – a treasure trove of information just waiting to be unearthed. Think of them as a secret decoder ring to your website’s performance, revealing user behavior, technical glitches, and even untapped keyword opportunities. This casual guide will show you how to use log file analysis to gain some seriously insightful SEO benefits, without needing a degree in computer science!

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Brian Harnish

Brian has been doing SEO since 1998. With a 26 year track record in SEO, Brian has the experience to take your SEO project to the next level. Having held many positions in SEO, from individual contributor to management, Brian has the skills needed to tackle any SEO task and keep your SEO project on track. From complete audits to content, editing, and technical skills, you will want to have Brian in your SEO team's corner.

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