The Role of SEO in Content Strategy: Beyond the Basics

So, you’re building a website, creating awesome content, but nobody’s seeing it? Sounds frustrating, right? That’s where Search Engine Optimization (SEO) swoops in to save the day! This isn’t your grandma’s SEO; we’re diving deep beyond the keyword-stuffing basics into a world where understanding your audience and crafting truly engaging content are king. This article is your guide to weaving SEO seamlessly into your content strategy, turning your website into a digital magnet that attracts the right readers and helps you achieve your marketing goals. We’ll cover everything from keyword research that goes way beyond simple lists to advanced techniques like building a strong content pillar strategy, mastering on-page and off-page optimization, and ensuring your site is technically sound. Get ready to unlock the full potential of your content and watch your website climb the search engine rankings!

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Brian Harnish

Brian has been doing SEO since 1998. With a 26 year track record in SEO, Brian has the experience to take your SEO project to the next level. Having held many positions in SEO, from individual contributor to management, Brian has the skills needed to tackle any SEO task and keep your SEO project on track. From complete audits to content, editing, and technical skills, you will want to have Brian in your SEO team's corner.

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