SEO Best Practices for Website Migrations: A Casual Guide to a Smooth Transition

So, you’re planning a website migration? That’s exciting! But before you start moving things around, let’s talk SEO. A website move, if not handled carefully, can feel like a game of Jenga where you accidentally pull out the wrong block – resulting in a sudden collapse of your online visibility and rankings. Think lost traffic, plummeting search positions, and potentially even damage to your brand reputation. It’s enough to make anyone break into a cold sweat, right?

This isn’t just some technical mumbo-jumbo. Your website’s SEO is the lifeblood of your online presence, the thing that gets you found by potential customers. A poorly executed migration can send your carefully built SEO efforts down the drain. But don’t worry, this casual guide is here to help. We’ll break down the process step by step, offering practical tips and tricks to ensure a smooth transition. We’ll cover everything from pre-migration audits and strategic planning to post-migration monitoring and analysis. By the end, you’ll be confident in navigating the migration process without sacrificing your hard-earned search engine rankings.

Think of this as your cheat sheet for a stress-free website move, packed with actionable strategies and real-world examples. We’ll even show you the tools to use and some common pitfalls to avoid, saving you from costly mistakes and sleepless nights. Let’s dive in and get this migration done right!

Brian Harnish headshot
Brian Harnish

Brian has been doing SEO since 1998. With a 26 year track record in SEO, Brian has the experience to take your SEO project to the next level. Having held many positions in SEO, from individual contributor to management, Brian has the skills needed to tackle any SEO task and keep your SEO project on track. From complete audits to content, editing, and technical skills, you will want to have Brian in your SEO team's corner.

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