So, you’ve got a local business and you’re trying to get more customers through the door (or onto your website!). Great! But knowing how to reach those customers in your area is key. That’s where local SEO comes in – and that’s where Google Analytics becomes your secret weapon. This isn’t your grandma’s SEO; we’re talking about using data to make smart decisions, not just guesswork. Think of Google Analytics as your business’s personal detective, uncovering hidden clues about your customers and how they find you. We’ll go beyond the basics, showing you how to use this powerful tool to understand your local audience, pinpoint their location, and even discover the keywords they’re using. By the time you’re done reading, you’ll be armed with the knowledge to boost your local SEO and watch those customer numbers climb.
