What Is SEO and Why Does It Matter? If you’ve ever searched for something on Google and clicked on one of the top results, you’ve already experienced the power of SEO—whether you knew it or not. SEO, or Search Engine Optimization, is the process of improving a website so that it ranks higher in search engine results. The goal is simple: get more people to visit your website by making sure it appears when they’re looking for what you offer. How SEO Works Search engines like Google, Bing, and Yahoo use complex algorithms to determine which websites show up when […]