So, you’re ready to conquer your corner of the internet? Awesome! Local SEO might sound like tech jargon, but it’s actually the secret sauce to attracting customers who are right there, ready to buy. Think of it like this: someone searches ‘best pizza near me’ – you want to be that top result, right? This guide isn’t about complicated algorithms or confusing spreadsheets; it’s a casual, step-by-step walkthrough of how to do a local SEO audit, even if you’re not a tech wizard. We’ll uncover hidden opportunities, optimize your online presence, and ultimately, drive more business through your doors (or website!). Get ready to boost your local ranking and watch your business thrive.
5 Key Takeaways: Mastering Local SEO
- Local SEO audits are crucial for attracting nearby customers and boosting your bottom line: Don’t just aim for higher rankings; aim for more customers.
- Google My Business (GMB) is your local HQ: A complete and optimized GMB profile is non-negotiable for local visibility.
- Keyword research is key: Focus on location-based keywords to target customers actively searching in your area.
- High-quality citations and backlinks matter: Build your online reputation through consistent and accurate citations on relevant, trustworthy websites.
- Track and measure your results: Regularly monitor your performance using tools like Google Analytics and GMB Insights to adjust your strategy and maximize your ROI.
1. Why Local SEO Audits Matter: More Than Just a Ranking Boost
Let’s be real: ranking higher on Google isn’t just about bragging rights. For local businesses, it’s about the bottom line. A local SEO audit isn’t some fancy marketing tactic; it’s a crucial checkup that ensures your online presence is working for you, attracting customers who are actively searching for businesses like yours. Think about it: someone’s hungry, they search ‘best burger near me’, and your restaurant doesn’t even show up on the first page. Ouch! That’s lost revenue right there.
A well-executed audit reveals those hidden opportunities. Maybe your Google My Business profile is missing key information, or your website isn’t optimized for local searches. These seemingly small details can make a huge difference in how many people find you. A local SEO audit shines a spotlight on these problem areas, helping you fix them and improve your overall online visibility. You’ll get insights into where you’re excelling and where you need to step up your game. Ultimately, a local SEO audit isn’t about chasing a number; it’s about connecting with your ideal customers. By fixing your online presence, you’re making it easier for those nearby customers to find you, leading to more calls, more foot traffic, and more sales. It’s an investment in your business’s future, and the return on that investment is a healthier bottom line.
The Impact of Local Search on Your Business
In today’s digital age, most people reach for their smartphones before making almost any decision, and that includes choosing a local business. Think about your own habits – how often do you use Google, Maps, or Yelp to find nearby restaurants, shops, or services? It’s likely a lot more often than you realize. This is where local search comes in, and it’s having a massive impact on businesses everywhere. People aren’t just browsing randomly online anymore; they’re actively searching for what they need, right now, and in their immediate vicinity.
The numbers tell a powerful story. Studies consistently show that a significant portion of local searches result in a purchase within a short time frame. Imagine the potential for your business if you’re dominating those search results! It’s not just about visibility; it’s about capturing the attention of customers who are already primed to buy. Ignoring local SEO is like running a shop with the lights off – you’re open for business, but nobody knows it.
In short, local search isn’t a trend; it’s the new normal. Customers are relying on online searches to find convenient, relevant businesses, and if you’re not showing up, you’re losing out on a huge chunk of potential customers. A strong local SEO strategy isn’t optional anymore – it’s essential for survival and growth in today’s competitive market.
Missed Opportunities: Identifying Gaps in Your Local SEO Strategy
Let’s be honest, everyone makes mistakes. But in the world of local SEO, those mistakes can cost you customers. One of the most common oversights is neglecting your Google My Business (GMB) profile. Think of GMB as your online storefront – if it’s incomplete or inaccurate (wrong hours, outdated photos), you’re sending potential customers elsewhere. Another frequent blunder? Ignoring reviews. Online reviews are social proof; positive reviews build trust, and addressing negative ones shows you care. Ignoring them makes you look unresponsive and unprofessional.
Another area where businesses often stumble is keyword optimization. Stuffing your website with irrelevant keywords won’t help; it’ll actually hurt your rankings. You need to target relevant, local keywords that your customers are actually using. Similarly, failing to optimize your website for mobile devices is a recipe for disaster. Most people search locally using their phones, and a slow, clunky mobile site will send them running to your competitors. Think of your website’s mobile experience as your first impression – you want it to be good!
These are just a few of the common local SEO pitfalls. The consequences? Lower rankings, reduced visibility, fewer calls, and ultimately, lost revenue. A local SEO audit helps identify these issues before they significantly impact your business. By proactively addressing these gaps, you’re not just fixing problems; you’re positioning your business for sustainable growth and success in the increasingly competitive local marketplace.
2. Getting Started: Gathering Your Local SEO Data
Before diving into the nitty-gritty of your local SEO audit, you need to gather some essential information. Think of this as laying the groundwork for a successful campaign. The first step involves a thorough review of your existing online presence. This means checking your website, your Google My Business profile, and your social media accounts. Pay close attention to details like your business name, address, and phone number (NAP) – consistency is key here! Inconsistent NAP information across different platforms can confuse search engines and hurt your rankings. Make a note of anything that seems outdated or incorrect; this is where you’ll start making improvements.
Next, you’ll want to gather data on your current performance. This involves checking your website traffic (using Google Analytics), your keyword rankings, and your online reviews. Tools like Google Search Console and SEMrush can provide valuable insights into your current search performance. This data will help you pinpoint strengths and weaknesses in your current SEO strategy and will serve as a benchmark against which to measure your progress after the audit.
Finally, take some time to research your competitors. What are they doing well? Where are they falling short? Analyzing your competitors’ websites, GMB profiles, and online reviews can reveal valuable insights and untapped opportunities for your own business. Armed with this information, you’ll be well-equipped to start your local SEO audit with a clear understanding of your current situation and the potential for improvement.
Setting Up Google My Business (GMB): Your Local HQ
Your Google My Business (GMB) profile is essentially your digital storefront, a crucial element of your local SEO strategy. Think of it as your online HQ – it’s where potential customers go to find your business information, see your hours, check out your reviews, and get directions. Setting up your GMB profile is surprisingly straightforward. Simply head over to the Google My Business website, create an account, and then claim your business listing. It’s free, and it’s one of the easiest ways to boost your local search visibility.
Once you’ve claimed your listing, it’s time to optimize it. This involves filling out every section completely and accurately. Make sure your business name, address, and phone number (NAP) are consistent across all your online platforms. Add high-quality photos that showcase your business, products, or services. Include a detailed description that highlights what makes your business unique and enticing to potential customers. Don’t just list what you do; share your personality and what sets you apart from the competition!
Finally, actively manage your GMB reviews. Responding to both positive and negative reviews shows potential customers that you value their feedback and care about your reputation. Encourage satisfied customers to leave reviews, and address negative reviews promptly and professionally. A well-optimized GMB profile isn’t just a listing; it’s a powerful tool that connects you directly with your local customer base, increasing your chances of showing up first when they’re searching for businesses like yours.
Choosing the Right Local SEO Tools
Navigating the world of local SEO can feel overwhelming, but thankfully there are plenty of tools to help streamline the process. Choosing the right tool depends on your budget and your specific needs. For example, Moz Local is a popular option for managing your business listings across various online directories. It helps ensure consistency in your NAP information (name, address, phone number) and makes updating your listings a breeze. Link to Moz Local BrightLocal is another strong contender, known for its comprehensive citation building and monitoring capabilities. It helps you track and manage your online citations, identifying and fixing any inconsistencies. Link to BrightLocal
Then there’s SEMrush, a more all-encompassing SEO tool that offers a wide range of features, including keyword research, competitor analysis, and rank tracking. While it’s not solely focused on local SEO, its powerful features are incredibly helpful in building a robust local strategy. Link to SEMrush Other great options include tools like Whitespark and Yext, each offering unique features that cater to different needs and budgets. Consider the features that matter most to you – is it citation management, rank tracking, or comprehensive keyword research?
Ultimately, the best local SEO tool is the one that best fits your workflow and budget. Many offer free trials, so it’s a great idea to test out a few before committing to a paid subscription. Remember, these tools are there to assist you, not replace your own strategic thinking. Use them to gain a clear picture of your online presence, identify areas for improvement, and ultimately, attract more local customers.
3. On-Page Optimization: Making Your Website Local-Friendly
On-page optimization is all about making your website as appealing as possible to both search engines and your potential customers. When it comes to local SEO, this means ensuring your website clearly communicates your location and services to search engines. This isn’t about tricking the system; it’s about making it easy for Google (and other search engines) to understand what you offer and where you’re located. Start by optimizing your website content with relevant local keywords. Think about the terms your customers would use to search for your business – ‘best Italian restaurant downtown’, ‘plumber near me’, ‘dog walker in [your neighborhood]’. These are your target keywords, and you should naturally incorporate them into your website content, page titles, and meta descriptions.
Keyword Research: Targeting Local Search Terms
Keyword research is the foundation of any successful SEO strategy, and local SEO is no exception. It’s about identifying the specific terms your potential customers are typing into search engines to find businesses like yours. Think beyond simple, broad keywords. Instead of just ‘pizza’, consider more specific, location-based terms like ‘best pizza near me’, ‘pizza delivery [your city]’, or ‘cheap pizza [your neighborhood]’. These long-tail keywords are often more targeted and easier to rank for, especially when starting out.
To find these golden nuggets, you can use a variety of tools. Ahrefs Keyword Explorer, for example, is a powerful tool that lets you explore related keywords, see search volume, and analyze competitor strategies. Link to Ahrefs Keyword Explorer – This would be added if it were a real article. But you don’t need fancy software; brainstorming is a great first step! Put yourself in your customer’s shoes – what would you type into Google to find a business like yours? Check out your competitors’ websites – what keywords are they using?
Once you’ve identified a list of relevant keywords, the next step is incorporating them naturally into your website content. Don’t just cram keywords into your text – focus on creating high-quality, engaging content that organically uses these terms. Search engines prioritize user experience, so focus on providing valuable information and a positive user experience. Remember, it’s not about fooling the search engine; it’s about providing the best possible experience for your customers. This will not only improve your rankings but also increase conversions.
Optimizing Title Tags and Meta Descriptions
Title tags and meta descriptions might seem like small details, but they’re crucial for attracting clicks from search engine results pages (SERPs). Think of your title tag as your website’s headline – it’s the first thing people see, and it needs to be compelling. For local SEO, this means including relevant local keywords. For example, instead of just ‘Plumbing Services’, try ‘Emergency Plumbing Services in [City Name]’ or ’24/7 Plumber – [Neighborhood]’. Make it clear, concise, and compelling enough to entice users to click through to your website.
Schema Markup: Helping Google Understand Your Business
Schema markup might sound technical, but it’s a simple way to help search engines better understand your business. Think of it as providing Google with a helpful cheat sheet about your company. It’s a type of code that you add to your website’s HTML, giving search engines extra context about your business information, like your location, hours of operation, services offered, and customer reviews. This extra information can lead to richer, more detailed results in search engine results pages (SERPs), making your business stand out from the competition. Implementing schema markup is easier than you might think – there are plenty of online tools and resources available to help you generate the necessary code.
4. Google My Business (GMB) Deep Dive: Optimizing Your Listing
We’ve touched on GMB, but let’s dive deeper. Your GMB profile isn’t just a listing; it’s a powerful tool that can significantly boost your local search visibility. Think of it as your prime real estate in the online world – you want to make the most of it! Start by ensuring every section of your profile is completely filled out. This includes accurate and consistent NAP information (name, address, phone number), your business hours, a compelling description highlighting what makes your business special, and relevant categories. Don’t skimp on details – the more information you provide, the better Google understands your business and can match it with relevant searches.
Completing Your GMB Profile: Every Detail Counts
A complete and accurate GMB profile is the cornerstone of a successful local SEO strategy. Don’t underestimate the power of detail! Every piece of information you add helps Google better understand your business and match it with relevant searches. Start with the basics: ensure your business name, address, and phone number (NAP) are accurate and consistent across all your online listings. Any inconsistencies can confuse search engines and hurt your rankings. Next, choose the right categories that best represent your business. Don’t just pick the first few that come up – carefully consider the most relevant and specific categories to ensure your listing appears in the most appropriate search results.
Managing Your GMB Reviews: Building Trust
Online reviews are like word-of-mouth marketing on steroids. They build trust, influence purchasing decisions, and significantly impact your local search rankings. Actively managing your GMB reviews is crucial for success. First, encourage happy customers to leave reviews. Make it easy for them – have a clear call to action on your website, receipts, or even in-person interactions. A simple request, such as ‘If you enjoyed your experience, please leave us a review on Google!’, can make a big difference. Don’t be afraid to ask!
GMB Photos: Showcasing Your Business
High-quality photos on your GMB profile are more than just eye candy; they’re a powerful tool for attracting customers. Think of your GMB photos as a virtual storefront – you want them to be inviting, informative, and representative of your business. Use a variety of photos to showcase different aspects of your business. Include photos of your storefront, your team, your products or services in action, and even happy customers. The more visually appealing your profile, the more likely people are to click through to learn more.
5. Off-Page Optimization: Building Local Citations
Off-page optimization focuses on building your online presence beyond your own website. Local citations are a crucial part of this process. Essentially, a local citation is any online mention of your business that includes your name, address, and phone number (NAP). Think online directories, review sites, and industry-specific listings. The more consistent and accurate your NAP information is across these platforms, the better. Search engines use this information to verify your business details and improve your local search ranking. Inconsistent or inaccurate information can confuse search engines and hurt your visibility.
What are Local Citations?
Imagine your business’s online reputation as a puzzle. Local citations are the individual pieces that, when put together correctly, create a complete and accurate picture for search engines. Simply put, a local citation is any online mention of your business that includes your name, address, and phone number (NAP). These mentions can be found on various online platforms, such as directories (Yelp, Yellow Pages), review sites (Google Reviews, TripAdvisor), and even industry-specific websites. The more citations you have, the more evidence you’re providing search engines that your business is legitimate and deserves a high ranking in local search results.
Building High-Quality Citations
Building high-quality citations is like carefully crafting your business’s online reputation. It’s not just about quantity; it’s about consistency and accuracy. Start by creating a master list of your business’s NAP information (name, address, phone number). This should be your single source of truth, ensuring consistency across all your listings. Next, identify the most relevant online directories and websites for your business. Don’t just aim for quantity; focus on quality. Prioritize reputable, high-traffic websites that are relevant to your industry or location.
Citation Monitoring and Management
Building citations is only half the battle; monitoring and managing them is just as important. Think of it as regular maintenance for your online reputation. Inconsistent or inaccurate information can confuse search engines and negatively impact your local rankings. Regularly checking your citations ensures your NAP information (name, address, phone number) remains consistent across all platforms. Use tools specifically designed for citation monitoring; they can automatically scan the web for mentions of your business and flag any inconsistencies or inaccuracies.
6. Local Link Building: Earning Quality Backlinks
Backlinks are like votes of confidence from other websites. They signal to search engines that your website is trustworthy and authoritative, boosting your ranking in search results. For local businesses, focusing on building high-quality, relevant backlinks is key. These are links from reputable local websites that are relevant to your industry or community. Think local news sites, community blogs, or even partnerships with complementary businesses in your area. These high-quality backlinks provide more weight than links from irrelevant or low-quality sources.
Strategies for Local Link Building
Building local backlinks isn’t about spamming links; it’s about forging genuine relationships and providing value. One effective strategy is guest blogging on relevant local websites. Identify blogs or news sites in your community that cater to your target audience. Offer to write a guest post that provides valuable information to their readers, naturally incorporating a link back to your website. Another great approach is to partner with other local businesses. If your business complements another (think a coffee shop partnering with a bookstore), you can mutually promote each other, creating valuable backlinks for both.
Avoiding Low-Quality Backlinks
Not all backlinks are created equal. In fact, low-quality backlinks can actually harm your local SEO efforts. These are links from unreliable sources, such as spammy websites, link farms, or sites with irrelevant content. Search engines are smart enough to detect these tactics, and they can penalize your website by lowering your search ranking. Think of it like this: would you rather have a recommendation from a trusted friend or a stranger shouting from a crowded street corner?
7. Analyzing Your Competitors: Learning from the Best
Understanding your competition is crucial for success in any field, and local SEO is no exception. Analyzing your competitors’ strategies can reveal valuable insights and opportunities for improvement. Start by identifying your key competitors. These are the businesses that target the same customer base as you and offer similar products or services. Use a combination of online searches, local directories, and even word-of-mouth to build a comprehensive list.
Identifying Your Key Competitors
Knowing your competition is half the battle. Identifying your key competitors isn’t just about listing every business in your area; it’s about pinpointing the businesses directly vying for the same customers. Start with simple online searches. Search for keywords related to your business and see which businesses consistently appear at the top of the search results. These are likely your biggest competitors. Use Google Maps to see businesses geographically close to you, offering similar products or services. Pay attention to their online presence – do they have strong social media followings? Are they active in online communities?
Competitor Analysis Tools
Once you’ve identified your key competitors, it’s time to put on your detective hat and analyze their online strategies. Several SEO tools can make this process much easier and more efficient. SEMrush, Ahrefs, and Moz are just a few examples of platforms that provide detailed competitor analysis features. These tools allow you to see your competitors’ keyword rankings, backlink profiles, and even their website traffic. By examining their strategies, you can identify areas where they’re excelling and where they might be falling short.
8. Mobile Optimization: Reaching Customers on the Go
In today’s mobile-first world, optimizing your website and GMB profile for mobile users isn’t just a good idea; it’s essential. Most local searches happen on smartphones, so a website that’s difficult to navigate on a mobile device will quickly lose potential customers. Ensure your website is mobile-friendly – it should load quickly, be easy to navigate, and display properly on all screen sizes. Use Google’s Mobile-Friendly Test tool to check your website’s mobile responsiveness.
Mobile-Friendliness
A mobile-friendly website isn’t a luxury; it’s a necessity in today’s digital landscape. Most local searches happen on smartphones, so a website that’s difficult to navigate on a mobile device is essentially turning away customers. Google offers a free Mobile-Friendly Test tool that provides a quick assessment of your website’s mobile responsiveness. Simply enter your website’s URL, and the tool will analyze it, indicating any issues that need addressing. Common problems include text that’s too small to read, images that don’t scale properly, or slow loading times.
Mobile Search Optimization
Mobile optimization isn’t just about making your website look good on a smaller screen; it’s about optimizing it for mobile search. This means making sure your website loads quickly, is easy to navigate, and contains the relevant keywords that mobile users are searching for. Think about the kinds of searches people make on their phones – they’re often more location-based and immediate. Optimize your content with these types of searches in mind. Use location-based keywords and ensure your content is concise and easy to digest on a smaller screen.
9. Tracking and Measuring Your Results
All your hard work in optimizing your local SEO will be for naught if you don’t track and measure your results. Regularly monitoring your progress allows you to see what’s working, what’s not, and adjust your strategy accordingly. Think of it like a scientific experiment – you need data to prove your hypothesis. Google Analytics is your best friend here. It provides detailed insights into your website traffic, user behavior, and conversion rates. Pay attention to key metrics like website traffic, bounce rate, time on site, and conversions (calls, form submissions, online orders).
Using Google Analytics
Google Analytics is a powerful free tool that provides a wealth of information about your website’s performance. It’s your go-to resource for tracking website traffic and understanding user behavior. By setting up goals in Google Analytics, you can track key actions that users take on your website, such as making a purchase, filling out a contact form, or calling your business. This data is invaluable in measuring the effectiveness of your local SEO efforts. Are your efforts driving more traffic to your site? Are visitors spending more time on your pages? Are you seeing an increase in conversions?
GMB Insights
Google My Business (GMB) provides its own set of insights to help you track your performance. This data is unique to your GMB listing and complements the information you gather from Google Analytics. Within your GMB dashboard, you’ll find valuable metrics such as the number of views your listing receives, customer actions (directions, calls, website clicks), and customer reviews. Regularly reviewing these insights can show you what’s working and what needs improvement with your GMB profile and overall local SEO strategy. Are people finding your listing? Are they clicking through to your website or calling your business?
10. Reporting Your Findings: Communicating Your Audit Results
After all your hard work analyzing your local SEO, it’s time to present your findings in a clear and concise manner. Think of your report as a story – it should tell a narrative of your audit process, your key findings, and your recommendations for improvement. Start with an executive summary that highlights the most important findings and recommendations. This gives a quick overview of your audit’s key takeaways without overwhelming the reader with details.
Creating a Local SEO Audit Report
Structuring your local SEO audit report effectively is key to communicating your findings clearly. Start with an executive summary that provides a high-level overview of your key findings and recommendations. This should be concise and easy to understand, even for those without a deep understanding of SEO. Next, break down your findings into logical sections. This might include sections on on-page optimization, off-page optimization, technical SEO, and local citations. Use visuals like charts and graphs to illustrate your data; this makes your report more engaging and easier to digest.
11. Budgeting for Local SEO
Before diving into local SEO, it’s smart to have a budget in mind. The costs can vary widely depending on your needs and the services you choose. Some aspects, like setting up your Google My Business profile and performing basic on-page optimization, are free or can be done inexpensively using free tools. However, other tasks, such as professional keyword research, link building, or using advanced SEO tools, can require a significant financial investment. Consider the time commitment involved. If you lack the time or expertise to handle all aspects of local SEO yourself, outsourcing to a professional agency might be a worthwhile investment, despite the added cost.
Various Local SEO Services
The world of local SEO offers a range of services, each with its own cost structure. Keyword research, for instance, can range from DIY (using free tools like Google Keyword Planner) to hiring an SEO professional or agency for more in-depth analysis. Similarly, citation building can be handled in-house using free online directories or outsourced to an agency specializing in citation management. The cost will depend on the number of citations built and the quality of the directories used. Link building, often considered a more advanced SEO strategy, generally involves a higher cost due to the time and expertise required to secure high-quality backlinks from relevant websites.
DIY vs. Outsourcing
When it comes to local SEO audits, you have two main options: do it yourself (DIY) or hire a professional. DIY offers the advantage of cost savings. Many free tools and resources are available online, allowing you to perform a basic audit without spending a dime. However, this approach requires time and expertise. If you lack the necessary skills or time, a DIY approach might be more frustrating than helpful, potentially leading to mistakes that could harm your rankings.
How often should I conduct a local SEO audit?
Ideally, you should perform a local SEO audit at least once a year, or even more frequently if you’ve made significant changes to your business or online presence. Regular audits help you stay on top of changes in search engine algorithms and ensure your online strategy remains effective.
What if I don’t have a website? Can I still do local SEO?
While a website is highly beneficial for local SEO, it’s not strictly required. A well-optimized Google My Business profile is crucial, even without a website. Focus on building citations, getting positive reviews, and ensuring your GMB profile is complete and accurate.
How long does it take to see results from local SEO?
The timeframe varies greatly, depending on factors such as your existing online presence, your level of competition, and the consistency of your efforts. While you might see some improvements relatively quickly, substantial results often take several months of consistent work.
Should I focus on quantity or quality when building citations?
Always prioritize quality over quantity. A few high-quality citations from reputable sources are far more beneficial than many low-quality or inaccurate citations. Focus on consistency and accuracy in your NAP information (name, address, phone number).
Is it better to hire an SEO agency or do it myself?
The best approach depends on your budget, time constraints, and existing technical expertise. If you have the time and resources to learn and implement SEO best practices, DIY can be cost-effective. However, if you lack the time or expertise, hiring a professional agency can save you time and potentially yield faster results.
What are some common mistakes to avoid when doing a local SEO audit?
Common mistakes include neglecting your Google My Business profile, ignoring online reviews, failing to optimize your website for mobile devices, and not using relevant local keywords in your content and meta descriptions. A thorough audit helps identify these issues.
How can I encourage customers to leave reviews?
Make it easy for your customers to leave reviews. Have a clear call to action on your website, receipts, or in-person interactions. Provide excellent service, and politely ask satisfied customers to share their positive experiences online. Addressing negative reviews professionally also shows you care about customer satisfaction.
Table of Key Insights: Your Local SEO Audit Checklist
| Key Insight Area | Key Actions | Expected Outcome | |———————————|———————————————————————————|———————————————————-| | Understanding Local SEO | Analyze local search behavior, identify gaps in current strategy | Increased awareness of local search’s impact on business | | Data Gathering & Tools | Set up & optimize GMB, choose appropriate SEO tools (e.g., SEMrush, Moz Local) | Comprehensive data for informed decision-making | | On-Page Optimization | Keyword research, title tag & meta description optimization, schema markup | Improved website ranking & organic traffic | | Google My Business (GMB) | Complete GMB profile, manage reviews, optimize photos | Enhanced GMB visibility & customer engagement | | Off-Page Optimization | Build high-quality citations, local link building | Increased online presence & brand authority | | Competitor Analysis | Identify key competitors, analyze their strategies using SEO tools | Identify opportunities & improve competitive positioning | | Mobile Optimization | Ensure mobile-friendliness, optimize content for mobile search | Improved mobile user experience & search ranking | | Tracking & Reporting | Use Google Analytics & GMB Insights, create a clear audit report | Data-driven insights for strategy improvement & ROI measurement | | Budgeting & Outsourcing | Understand costs of various services, weigh DIY vs. outsourcing | Cost-effective & efficient execution of local SEO strategy |