How to Optimize Multilingual Sites for Global SEO: A Casual Guide

So, you’re ready to take your business global? Awesome! But before you start translating your website with Google Translate (don’t!), let’s talk about multilingual SEO. It’s not just about slapping different languages onto your site; it’s about crafting a truly global online presence that resonates with customers worldwide. Think of it like this: you wouldn’t try to sell tacos in Japan without adapting the recipe, right? Multilingual SEO is all about adapting your online content to different cultures and languages to maximize your reach and impact. This casual guide will walk you through everything you need to know, from keyword research to hreflang tags, to help you unlock the untapped potential of international markets and boost your bottom line. Get ready to expand your horizons – and your customer base!

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Brian Harnish

Brian has been doing SEO since 1998. With a 26 year track record in SEO, Brian has the experience to take your SEO project to the next level. Having held many positions in SEO, from individual contributor to management, Brian has the skills needed to tackle any SEO task and keep your SEO project on track. From complete audits to content, editing, and technical skills, you will want to have Brian in your SEO team's corner.

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