How to Use Google Maps for Enhanced Local SEO: A Casual Guide

So, you’ve got a brick-and-mortar business and you’re wondering how to get more customers through the door? Let’s be honest, in today’s digital world, showing up on Google Maps isn’t just a nice-to-have – it’s practically a necessity. Think about it: how often do you use Google Maps to find a nearby restaurant, coffee shop, or mechanic? Chances are, it’s pretty often. That’s because Google Maps is more than just a navigation tool; it’s a powerful local SEO engine, connecting businesses directly with potential customers actively searching for their services in their area. This guide will walk you through everything you need to know about leveraging Google Maps to supercharge your local SEO, transforming your online presence into a consistent stream of new clients. We’ll cover claiming and optimizing your Google My Business profile, mastering categories and posts, building a stellar reputation, and much more. Get ready to unlock the secrets to local search dominance!

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Brian Harnish

Brian has been doing SEO since 1998. With a 26 year track record in SEO, Brian has the experience to take your SEO project to the next level. Having held many positions in SEO, from individual contributor to management, Brian has the skills needed to tackle any SEO task and keep your SEO project on track. From complete audits to content, editing, and technical skills, you will want to have Brian in your SEO team's corner.

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