So, you’ve got a killer podcast, but are you maximizing its reach? Let’s be honest, audio alone isn’t exactly a search engine’s best friend. Search engines are all about text, and your awesome podcast episodes are just a wall of sound to them. That’s where podcast transcriptions come in – they’re your secret weapon for unlocking a whole new world of SEO power. By transforming your audio gold into searchable text, you’re opening up your content to a much wider audience and giving search engines the roadmap they crave to find your episodes. This casual guide will walk you through everything from choosing the right transcription method (manual or automated? We’ll explore the pros and cons!) to optimizing your transcripts for search engines and repurposing your content to reach even more listeners. Get ready to supercharge your podcast’s visibility and attract a bigger, more engaged audience!
