Local SEO vs. National SEO: Key Differences and Strategies for Success

So, you’re ready to conquer the online world, but are you playing local or national? The truth is, choosing between local and national SEO is like picking your weapon in a marketing battle. Local SEO is your trusty shotgun, blasting away at a hyper-focused target audience within a specific geographic area. National SEO, on the other hand, is more like a long-range sniper rifle, aiming for a much wider audience across the entire country. This guide breaks down the key differences between these two powerful SEO strategies, helping you pick the right approach to maximize your impact. We’ll dive deep into the tactics that make each strategy tick, from optimizing your Google Business Profile (GMB) to building high-authority backlinks, and even explore how to use a hybrid approach to dominate both the local and national search results. Whether your business is a neighborhood bakery or a nationwide retailer, get ready to learn how to dominate your corner of the internet.

Brian Harnish headshot
Brian Harnish

Brian has been doing SEO since 1998. With a 26 year track record in SEO, Brian has the experience to take your SEO project to the next level. Having held many positions in SEO, from individual contributor to management, Brian has the skills needed to tackle any SEO task and keep your SEO project on track. From complete audits to content, editing, and technical skills, you will want to have Brian in your SEO team's corner.

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