Techniques for Enhancing Attributions with Technical SEO: A Casual Guide

So, you’ve got a website, you’re getting traffic, but you’re scratching your head trying to figure out where all those visitors are actually coming from. You’re not alone! Understanding how people find your site is like having a secret superpower in the world of online marketing. This isn’t about some complex, nerdy stuff; it’s about getting a clear picture of your website’s performance so you can make smarter decisions and boost your results. We’re going to explore the surprisingly cool world of technical SEO and how it helps us pinpoint exactly where our website visitors originate. Get ready to unlock the power of accurate attribution, one technical SEO trick at a time!

Traditional methods of tracking often fall short, mainly because they only consider the last click a user made before landing on your page – ignoring the entire journey they took to get there! That’s like only seeing the last mile of a marathon and pretending you know the entire race. This guide will show you some simple yet effective technical SEO techniques that will give you a much clearer and more accurate picture of your website’s visitor pathways. We’ll cover everything from schema markup and hreflang tags to robots.txt and internal linking, all explained in a way that’s easy to understand, even if you’re new to this.

By the end of this article, you’ll be equipped with the knowledge and tools to not only improve your website’s ranking but also gain a deep understanding of user behaviour, ultimately leading to a more successful online presence. Let’s dive into the world of smarter, more effective website tracking and finally get a grasp on that elusive attribution data!

Brian Harnish headshot
Brian Harnish

Brian has been doing SEO since 1998. With a 26 year track record in SEO, Brian has the experience to take your SEO project to the next level. Having held many positions in SEO, from individual contributor to management, Brian has the skills needed to tackle any SEO task and keep your SEO project on track. From complete audits to content, editing, and technical skills, you will want to have Brian in your SEO team's corner.

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