So, you’ve got a website, maybe even a blog, and you’re trying to boost your search engine rankings. You’re probably already thinking about external links – getting other sites to link back to yours. But what about the links within your own site? Believe it or not, internal linking is a seriously underrated SEO weapon. Think of it as building a superhighway across your website, guiding visitors (and search engine bots) to exactly where they need to go. This isn’t just about connecting pages; it’s about creating a seamless, enjoyable user experience that keeps people engaged and coming back for more. This casual guide will show you how to master the art of internal linking, from understanding the basics to using advanced strategies to skyrocket your SEO and user satisfaction.
