So, you’re a local business in Europe trying to get found online? Great! But before you start blasting out keywords and stuffing your website, let’s talk about GDPR. Yes, that acronym that might sound like a scary monster lurking in the digital shadows. But it’s not so bad once you understand it. Essentially, GDPR (General Data Protection Regulation) is all about protecting the personal information of European citizens. And as a business using local SEO techniques, you’re dealing with their data whether it’s through your website, Google My Business profile, or email marketing. This guide will help you navigate the sometimes-confusing world of GDPR and show you how to stay compliant without sacrificing your local SEO efforts. We’ll cover everything from understanding your data privacy settings in GMB to crafting a bulletproof privacy policy. Get ready to confidently optimize your local search presence while keeping your customers’ data safe and sound.
