The Importance of Site Uptime for SEO: A Casual Guide

So, you’ve built this awesome website, poured your heart and soul (and maybe a few sleepless nights) into it, and now you’re ready to conquer the internet. But what happens when your website decides to take a vacation? Downtime. The SEO’s worst nightmare! It’s not just a minor inconvenience; it’s a direct hit to your rankings, your traffic, and ultimately, your business. Imagine your website as a storefront – would you be happy if the doors were locked half the time? In the digital world, downtime is that locked door, sending potential customers running to your competitors. This casual guide will show you why uptime is crucial for your SEO, how to measure it, prevent it, and recover from it. We’ll explore simple strategies, useful tools, and practical advice to keep your website up and running smoothly. Get ready to keep your digital storefront open for business!

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Brian Harnish

Brian has been doing SEO since 1998. With a 26 year track record in SEO, Brian has the experience to take your SEO project to the next level. Having held many positions in SEO, from individual contributor to management, Brian has the skills needed to tackle any SEO task and keep your SEO project on track. From complete audits to content, editing, and technical skills, you will want to have Brian in your SEO team's corner.

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