The Role of AI and Machine Learning in Local SEO: A Casual Guide

So, you’re running a local business and trying to get found online? It’s a jungle out there, right? Between Google’s ever-changing algorithms and the sheer volume of competitors, it feels like you need a magnifying glass just to see your own business listing. But what if I told you there’s a secret weapon that could level up your local SEO game? That’s right, we’re talking about Artificial Intelligence (AI) and Machine Learning (ML). Forget the sci-fi images; these technologies are already transforming how local businesses connect with customers. This casual guide will show you how AI can streamline your SEO, boost your rankings, and ultimately, get you more customers. We’ll break down the jargon, explore the best AI tools, and even peek into the future of local SEO. Get ready to ditch the guesswork and embrace the power of intelligent optimization!

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Brian Harnish

Brian has been doing SEO since 1998. With a 26 year track record in SEO, Brian has the experience to take your SEO project to the next level. Having held many positions in SEO, from individual contributor to management, Brian has the skills needed to tackle any SEO task and keep your SEO project on track. From complete audits to content, editing, and technical skills, you will want to have Brian in your SEO team's corner.

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